Freshers Jobs Vacancy – Marketing Automation Analyst Job Opening at Deloitte

Creating and updating of topic, article and solution pages (using AEM components)
Customizing web pages using HTML functionality; HTML fragment maintenance and governance
Analyzing and measuring stats – measuring webpage views across each month
Presenting the data in a useable format to communicate and report back to the business
Resolving day to day issues
Liaising with stakeholders to develop adherence to policies and procedures and communicating these to site users
Ensuring SEO best practices are incorporated in our webpages
Performing Deloitte website maintenance activities and removing/archiving old content
Understanding the new templates and developments from Global and introducing them in Australia with AU strategy and governance

Marketing Automation:

Supporting the business in implementing events and campaigns for strategic clients, service lines and industry groups across Australia;
Database Management and carry out administration requirements on CRM/Marketing Automation platforms;
Create email direct marketing templates and ensure the quality and timely output of marketing collateral;
Provide key inputs to the stakeholders for the success of the campaign
Execute A/B tests for email campaigns and landing pages to optimize performance;
Create campaign flows and ensure compliance while executing email marketing campaigns and collecting data;
Analyse campaign data and help drive the email list through organic efforts.

A minimum of 0 to 2 years’ experience in Content Publishing, Email Marketing, Campaign Management
Advanced knowledge in HTML, Excel, Google Analytics, Adobe Photoshop is a must
Technical knowledge and experience in knowledge/content management systems
Working experience of CRM platforms like (Salesforce, MS-Dynamics);
Exposure to any email marketing tools/platforms (Eloqua, Marketo, Mailchimp etc.)